Does your packaging pass the digital-shopper test?
Right packaging for digital customer. Smart packaging for digital space. Packaging Design Strategy. It is no brainer to say that good packaging design helps in swelling up sales numbers. The question is this: is your packaging design as good for click-and-scroll format as it is for brick-and-mortar format? E-commerce was thriving even before the pandemic. But in the post-pandemic era, even those who were hesitant of buying online are turning to online shopping for reasons of safety coupled with convenience and better deals & discounts. It is vital to integrate this shift in market dynamics in your packaging strategy to leverage this trend better. To get you started, in this blog we have put together some ideas which will help you to come in the good books of digital shoppers. Click here to read more..